With the 3 webinars “The New Wine Tourism:
Instructions for use” the Consorzio Tutela del Gavi offered wine cellars and hospitality operators of the denomination the opportunity to train, inform themselves and build immediate actions to be ready and competitive to welcome tourists and wine lovers, in accordance with the provisions relating to Wine Tourism – recognised by law from 2019 with the Implementing Decree of the then MIPAAFT – and updating them in a post Covid context.
Wine tourism – local, affordable, integrated with the territory, with restaurants and hospitality facilities, with cultural heritage and local gastronomic products – is now recognised as “restarting tourism”.
The territory of Gavi has all the tools in order to practice it.
GAVI – Consorzio Tutela del Gavi
Experts in various fields have provided practical instructions, supported by case histories with virtuous examples and indications relating to the promotion and communication so that wine tourism becomes one of the strategic assets of the activity of the wineries.
From the Italian and international scenario to new trends in wine tourism; from attention to safety in a Covid-19 context to administrative procedures and hospitality in the vineyard and winery, to connections with the territory.
Communication, with attention to the various off- and on-line tools, the promotion and sale of the wine tourism experience in networks with tour operators, integration with e-commerce.
Watch the 3 webinars dedicated to winemaking here: