For the appellation, the era of "wine transition": new models for producing, communicating and selling wine in a transformed global context.
"We know that in order to get out of this post-pandemic crisis, the Italian economy is being asked from many quarters to be able to activate a green and digital transition. Gavi Docg will have to be able to do more and initiate a real "wine transition": new models for producing, communicating and selling wine in a transformed and still changing global context. In particular, we must strive to build a new paradigm of environmental sustainability where member producers, universities and research centers work together to replace chemistry in the vineyard and cellar with applied technology. It is about establishing a new pact with consumers, through the use of blockchain, to guarantee good production practices, to reaffirm the great value and quality of Gavi."