Awarded the Gavi La Buona Italia 2020 Prize dedicated to wine tourism by wine consortia.
THE CONSORTIUM FOR THE PROTECTION OF CONEGLIANO VALDOBBIADENE PROSECCO DOCG WINE WINS.
SPECIAL MENTIONS TO ALTO ADIGE, CHIANTI CLASSICO AND ABRUZZO.
The case histories of the 4 winners of the 6th "Gavi LA GOOD ITALY Award" show the way forward to compete in the Wine Tourism market.
Foreign-oriented, skillful in engaging on social media the community of those who love Prosecco Docg and its territory, able to provide clear and consistent information for those who want to explore the Unesco heritage hills of Italy's most famous bubbles: the Consorzio Tutela del Vino Conegliano Valdobbiadene Prosecco Docg wins the Gavi LA BUONA ITALIA 2020 Award for the effectiveness with which it moves in online communication channels and the aptitude to play a territorial aggregation role by attracting tourists and travelers.
Awarded with Special Mentions The Consorzio Volontario di Tutela Vini Alto Adige, the Consorzio Vino Chianti Classico and the Consorzio Tutela Vini d'Abruzzo.
These are the Wine Protection Consortia chosen by the 22 members of the Jury of the GAVI AWARD THE GOOD ITALY 2020, organized by the Consortium for the Protection of Gavi, as models of communication and examples of effective development of the integrated tourism activity of their territories.
This is confirmed by the research "WINE TOURISM: WINE CONSORTIA AND THE TERRITORY." conducted by Bocconi University's Master in Tourism Economics in collaboration with the Consortium for the Protection of Gavi and The Round Table and edited by Prof. Magda Antonioli.
"Wine consortia can assume a central role in promoting the wine tourism sector in their territories, encouraging wine production and territorial marketing. Determinants are communication in the web - sites and social media - and professionalization of skills in hospitality.
Prof. Magda AntonioliBocconi University
