Multichanneling and contamination: so wine hasn't stopped and looks to the future



The Gavi la Buona Italia 2021 Award investigates which, among the Wine marketing and communication actions activated in response to the Covid-19 emergency, will remain organic and effective promotional tools in the near future.


On the short list are 20 entities, including Wineries and Consorzi di Tutela, that have demonstrated resilience, innovation, creativity and foresight by designing a new commercial and wine tourism normality.

The winners of the 7th edition of the Gavi la Buona Italia Award, organized by the Consortium for the Protection of Gavi, will be unveiled and awarded on July 9 in Gavi and live streamed.

The Short List

From the mapping conducted by the Gavi Laboratory in collaboration with the IULM Wine Institute (IWI) in Milan, the Italian Wine Union, FEDERDOC, Il Corriere Vinicolo and Wine News, in response to applications from all over Italy, a short list of 20 'stories' and projects was selected (details of the 20 candidate projects are attached to the press release).


Its members are the Wineries: Banfi, Tuscany; Roeno Win ery, Veneto; Tollo Winery, Abruzzo; Balbiano Win ery, Piedmont; Pellegrino Win ery, Sicily; Frescobaldi, Tuscany; Maeli and Montelvini, Veneto; Mondodelvino, Piedmont; Ricci Curbastro, Lombardy; Togni and Umani Ronchi, Marche; and the Consortia for the Protection of: DOC Prosecco, Freisa di Chieri and Wines of the Collina Torinese, Lugana DOC Wines, Conegliano Valdobbiadene Prosecco Superiore DOCG, Valcalepio, Veneto DOC Wines, Montefalco Wines, Colli Bolognesi.