Gavi La Buona Italia 2020 Award dedicated to wine tourism by wine consortia.
THE CONSORTIUM FOR THE PROTECTION OF CONEGLIANO VALDOBBIADENE PROSECCO DOCG WINE WINS.
SPECIAL MENTIONS TO ALTO ADIGE, CHIANTI CLASSICO AND ABRUZZO.
The case histories of the 4 winners of the 6th edition of the “Gavi LA BUONA ITALIA Award” indicate the road to follow to compete in the wine tourism market.
Aimed at foreign countries, capable of involving, in social networks, the community of those who love Prosecco Docg and its territory, capable of providing clear and coherent information for those who intend to explore the Unesco heritage hills of the most famous Italian bubbles: the Consorzio Tutela del Vino Conegliano Valdobbiadene Prosecco Docg wins the Gavi LA BUONA ITALIA 2020 Award for the effectiveness with which it moves in online communication channels and its ability to play a role of aggregation of the territory by attracting tourists and travellers.
The Consorzio Volontario di Tutela Vini Alto Adige, the Consorzio Vino Chianti Classico and the Consorzio Tutela Vini d’Abruzzo were awarded Special Mentions.
These are the Consorzi di Tutela del vino chosen by the 22 members of the Jury of the PREMIO GAVI LA BUONA ITALIA 2020, organised by the Consorzio Tutela del Gavi, as models of communication and examples of effective development of integrated tourism activities in their territories.
This is confirmed by the “WINE TOURISM: WINE CONSORTIUMS AND THE TERRITORY” research conducted by the Master’s in Tourism Economics at Bocconi University in collaboration with the Consorzio Tutela del Gavi and the Board and curated by Professor Magda Antonioli.
The Wine Consortia can play a central role in promoting the wine tourism sector in their territories, encouraging wine production and territorial marketing. Internet communication – websites and social media – and the professionalisation of hospitality skills are crucial
Professor Magda AntonioliBocconi University
”I Consorzi del vino possono assumere un ruolo centrale nel promuovere nei propri territori il comparto enoturistico, favorendo produzione enologica e marketing territoriale. Determinanti la comunicazione nel web – siti e social media – e la professionalizzazione delle competenze nell’accoglienza.Prof.ssa Magda AntonioliUniversità Bocconi