Institutional label

Each year from 2013, the Consorzio Tutela del Gavi entrusts the Italian Sommelier Association with the task of blind tasting the samples sent by companies and selecting the institutional bottle for the Consortium.
During the year, this “globe-trotter” bottle is sent to newspaper editors, it is showcased at international tasting events and it is the protagonist of events organized by the Consortium as the representative bottle of the character of the Gavi DOCG.

Every year the institutional bottle label helps celebrating an event, it communicates a project and it becomes one of the tools used by the Consortium to communicate the progress made by the designation of the Great White of Piedmont.








2013

The twentieth anniversary of the Consortium is celebrated with this gold Cortese label, showing the profile of the Fort of Gavi, emblem of the designation and symbol of the ancient wine-making heritage of the Great White of Piedmont








2014

This label marks the 40th anniversary of the Gavi DOC designation, obtained in 1973.
The anniversary acknowledges the maturity of a modern viticulture, whose deep roots date back to the year 972, and which nowadays is ever more respectful of a unique biodiversity, an irreplaceable resource for the territory of the Great White of Piedmont.








2015

Japanese artist Shuhei Matsuyama portrays the Gavi DOCG territory in his symbolic work “Shin-On”, a visual synthesis of the “sound of the universe”. In the year of the Milan EXPO, this label enhances the ancient soul and personality of the Great White of Piedmont, together with its international vocation, projecting the Italian excellence history and tradition to the world.







2016

Lycurger falls in love with nymph Ambrosia, but his love is not returned. She flees and asks for help to God Dionysus, who transforms her into a vine plant. From Ambrosia’s cup to the glass of Gavi Docg, the thread of history links two excellences of the Territory: The Great White of Piedmont and the Roman city of Libarna where the fresco is kept. A tribute to Gavi For Arts - a communication project that used art and culture to promote a grape-growing and wine-making designation.






2017

Lycurger falls in love with nymph Ambrosia, but his love is not returned. She flees and asks for help to God Dionysus, who transforms her into a vine plant. From Ambrosia’s cup to the glass of Gavi Docg, the thread of history links two excellences of the Territory: The Great White of Piedmont and the Roman city of Libarna where the fresco is kept. A tribute to Gavi For Arts - a communication project that used art and culture to promote a grape-growing and wine-making designation.






2018

The green of the hills, the blue of the marine wind, the white and the red of the lands of the 11 municipalities of the Denomination, the Gold of the Grande Bianco Piemontese. The label by the artist Serena Viola celebrates the 20 years of DOCG and the uniqueness of Gavi terroir, the soul of its millenarian character.


 


CONSORZIO
TUTELA DEL GAVI | Corte Zerbo 27 | 15066 GAVI | AL | ITALY | +39 0143 645068 | +39 0143 1975184 | This email address is being protected from spambots. You need JavaScript enabled to view it. | p.iva 01818790063 |